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Spotify Canvas

January 2021

Does your band have a Spotify canvas?

Spotify Canvas

You’ve maybe seen little animations or films if you stream music; the short looping videos that some songs have as a little bit extra from the band.

That 3 to 8 second snippet of video is called a Canvas.

Spotify say this about their Canvas feature: Engage your fans in a whole new way with Canvas, a short looping visual you can add to each of your tracks on Spotify. It’s album artwork, for the streaming age. More from Spotify here: https://canvas.spotify.com/en-us

 

Spotify Canvas

Spotify claims that beta testing of high-quality Canvases increased:

  • track shares by an average of 145%
  • playlist adds by 20%
  • streams by 5%
  • and profile visits by 9%

There are a few things to consider when making a looping video. As it loops you can use this to your advantage, for exampleSpotify Canvas you could make it a seamless loop, or have a sudden stop and restart.

If you’re making canvasses for an album would you want a story that continues through each track in 3 to 8s instalments?

Whatever you decide, remember it is a very short video so lots of flashing can get a bit much, but hey, it’s your music and maybe a strobing effect really represents you.

There are some specific settings needed in your editing software before Spotify can accept the videos, these include a 9:16 aspect ratio, at least 720px height and between 3 and 8s duration, but if that’s all a bit techy, why not get in touch? Hovaloft have produced several canvases on Spotify, you can see some examples here: https://youtu.be/jGHGboXl5fk and we would love to help you showcase your music to get the most from the Spotify.

Get in touch through our contact form here.