1.73 billion people log onto Facebook every day to share images, videos and what they are having for dinner, and the relatively new TikTok has 800m active users, and is growing daily. TikTok is wholly video based.
So what can you do and what can we do to help that?
Get a video on your website landing page. If you don’t have one you should. A video can invoke a feeling much easier than words or pictures alone, and feelings influence customer buying habits, just look at Coca Cola advertising
This Chisel Wits video is intended to make you feel calm, happy, and trusting of Graham, the maker of the river table in the video.
It’s so much easier watching a video than reading, isn’t it?
A staggering statistic I read today states that video in an email leads to a 200-300% increase in click-through rate and it has a greater impact than just the written word.
Search engine optimisation
Back to those algorithms again, but a bit more too.
A video keeps your potential customers engaged and on your website longer than a simple image or text, and did you know that YouTube is the second largest search engine behind Google?
So a video on YouTube and your website increases your visibility significantly
Return of investment
What kind of payback will you get from a video?
87% of video marketers say video has increased traffic to their website and when you look at instructional or new product videos 95% of video marketers say video has helped increase understanding and video has also reduced the number of support calls received.